To hunt = to post a product on Product Hunt.My guest today is Josh Buckley. This playbook walks you through launching a product on Product Hunt. Understanding how Product Hunt works is important because you have one shot. You won't be allowed to post the same product again for six months-and that's only for total redesigns. You don't get redos.įor this playbook, we interviewed 14 of the most successful hunters and makers. We cross-checked their advice and got to the bottom of hitting Product Hunt's front page. Many household names got their start on Product Hunt: Robinhood, Gimlet, and Houseparty-to name a few. PH has proven itself to be the most effective place to launch and discover startups. Think of PH as Reddit for product launches, but with a kinder community. Makers or hunters post their products to Product Hunt. Members of the PH community upvote their favorites and leave comments. Products with a high quantity and quality of upvotes rise to the top and generate thousands of website visits. What we learned in our research is that there is a right way to do it. It's not the gamble that getting on TechCrunch or hitting the front page of Hacker News is. Let's explore the PH methodology we've uncovered. How Product Hunt launches actually work. #Product hunt josh buckley 300k huntpanzarinotechcrunch how to
How to convert website visitors into customers. Product hunt josh 60m product huntpanzarinotechcrunch how to# When you launch products on Product Hunt, you're reaching an audience that's actively looking for new and exciting products to try. That should make marketers' alarms go off.Įarly adopters get products off the ground. They’re essential for product validation, customer development, and momentum. Not only are they willing to use your product while you iron out the kinks-they actually enjoy it.īetter yet, early adopters tend to share their opinions of new products with their networks. If they like yours, they'll become its first advocates. This is the true value of Product Hunt in the customer acquisition landscape: validation and early traction. It’s not something you iterate on and try to make profitable and sustainable. Instead, it's a high-quality PR event that can help you grow a base of early adopters and build traction. We’ve found that products that make it to the bottom of the front page can expect over 2,000 unique visitors on launch day. Products that hit the #1 spot can gain over 10,000 uniques. While these numbers aren't exceptional, remember that conversion rates tend to be strong because Product Hunt's audience members are innovation fanatics. Ten thousand site visits could turn into 1,000-3,000 genuine leads for your business. We'll expand on this point in the conversion goal section right below. Plus, when you hit the top five products of the day, you're featured in the next day's Product Hunt digest email. To launch successfully on Product Hunt, your product needs to make it to the front page. To get there, it has to attract a lot of upvotes and engagement. 
Product Hunt is similar to Google search in that few people look past the first results. Audience attention is concentrated on the highest-ranking posts.īut that doesn't mean you should fish for upvotes at any cost. Product Hunt doesn’t like it when marketers try to game the system. Their algorithm actively demotes posts that show clear signs of fishing for upvotes-e.g., when a product gets a large number of votes from newly created accounts.
Product hunt josh 60m product huntpanzarinotechcrunch how to#.
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